YAYA McBRIDE.

A live resilience experience for college students

Resilience: Who Are You Becoming?

Helping students develop the self-awareness, emotional regulation, and personal agency to navigate pressure, setbacks, and uncertainty—without losing sight of who they are becoming.

Yamile "Yaya" McBride, seated and smiling.
25+ years In public education —
former school administrator

Spoken & featured in

Elon University Winthrop University Alamance Community College North Carolina A&T State University Salem College

The college transition

College changes more than a student’s schedule.

College brings new freedom, new expectations, and new questions. Students may be balancing academic pressure, relationships, finances, family expectations, uncertainty about the future, and the challenge of finding where they belong.

When life does not unfold as planned, students need more than encouragement to keep going. They need practical tools to understand what they are experiencing, respond to difficult moments, seek support, and make choices aligned with the person they want to become.

Yaya with students and staff at a Salem College women’s wellness retreat.
1 in 0

college students report an excellent or above-average sense of belonging on their campus.

Inside Higher Ed / Generation Lab, 2025
0%

of college students have considered dropping out of school because of financial stress.

The Hope Center for College, Community & Justice, 2024
0%

of college students say they’ve struggled with their mental health since starting college.

U.S. News & World Report / Generation Lab, 2024

Numbers like these are why the experience has to work as hard as the message does.

The experience

Skills for the moments no syllabus can prepare them for.

Resilience: Who Are You Becoming? is a 45–60-minute live experience that helps college students explore how they respond to pressure, disappointment, change, and uncertainty.

Through relatable stories, honest conversation, guided reflection, and practical strategies, students are encouraged to recognize what they can control, reconnect with their strengths, and move forward with greater intention.

Salem College students cheering during an interactive moment in the experience.

What students carry forward

Students leave encouraged to:

  • Better understand their emotions and reactions
  • Respond intentionally during difficult moments
  • Navigate setbacks without defining themselves by them
  • Recognize when and how to seek support
  • Reconnect with their strengths and values
  • Make choices that reflect who they want to become
  • Take greater ownership of their college experience and future

Why Yaya

An experience that sticks—delivered by an educator who happens to speak.

Yaya meets students where they are — creating a relatable experience that teaches them to embrace hardship and face it head-on.

Yamile "Yaya" McBride speaking to an audience, mid-gesture.

“I don’t come to give students another lecture. I create an experience they can feel.”

Built to fit your programming

Three ways it can show up on your campus.

Orientation

Orientation keynote

A launch-point experience for incoming students, setting the tone that this campus is a place they belong before the first class even starts.

Student success

First-generation & student-success programming

A session built for the students navigating college without a map at home — direct, felt, and grounded in Yaya’s own first-generation story.

Leadership

Leadership cohort workshop

A deeper working session for student leaders, RAs or peer mentors — going further into voice, agency and building resilience in others.

Bring the conversation to your campus

Give students practical tools for navigating the parts of college—and life—that cannot always be planned for.

Resilience: Who Are You Becoming? is a meaningful addition to orientation, first-year experience, student-success, leadership, residence-life, and campus-wellness programming.