McBRIDE SOMOS.

The McBride Experience · For corporate & nonprofit teams

Your people are the human operating system behind the data.

McBride SOMOS creates immersive experiences that help organizations reconnect people with resilience, belonging, agency and possibility.

Yaya opens the room. Casey helps people go deeper.

Yamile "Yaya" McBride, smiling.
OpenYaya
Casey McBride, executive coach, smiling.
DeepenCasey

Spoken & featured in

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The McBride SOMOS Experience

Two perspectives. One mission.
Stronger people. Stronger organizations.

McBride SOMOS helps organizations develop the people at the core of their mission.

Yaya McBride

The collective experience

Yaya creates collective experiences that activate connection, perspective, resilience and possibility across the room.

Casey McBride

Focused integration

Casey creates focused integration that helps leaders examine behavior, decision-making, standards, communication and performance at the individual level.

Together

Growth that lasts

We connect the collective experience to the individual growth that makes organizational change possible.

How it works

Our 3-step model

Discover what’s really happening

Discovery Call with Yaya

We learn what your organization is navigating, what your people need, and what outcome you want the experience to create.

Activate the room. Integrate the leaders.

Yaya + Casey

Yaya activates the collective experience. Casey integrates focused attention for growth at the core. Your people don’t just hear another keynote or sit through another training. They experience reflection, connection and practical application.

Build stronger from the core

Stronger people build stronger organizations

Participants leave with greater awareness of how they respond under pressure, communicate, make decisions, navigate change and lead themselves and others.

For executives who want continued integration, Casey can also provide two focused 30-minute sessions each month to keep individual leadership development connected to the organization’s larger goals.

What is the McBride Experience?

A live, immersive leadership development and organizational growth experience led by Yaya and Casey McBride.

Yaya opens the collective experience.

Casey creates focused space for individual reflection, accountability and action.

The result is an experience people can actually carry back into their work.

Yaya and Casey McBride embracing and smiling.

Who is it for?

Corporate teams, nonprofit organizations, executives, entrepreneurs, school and education leaders, and organizations navigating growth or change.

The experience can support:

  • Leadership development
  • Executive development
  • Organizational culture
  • Employee engagement
  • Team connection
  • Workplace resilience
  • Communication
  • Change leadership
  • Belonging
  • Human performance
Yaya with a large group of professionals after a training session.

What do people walk away with?

People learn to:

  • Recognize how pressure influences their reactions.
  • Respond more intentionally in challenging moments.
  • Communicate with greater awareness.
  • Adapt to change without disconnecting from their values.
  • Lead themselves and others with greater curiosity and accountability.

Most importantly, they leave with something they can use.

Yamile "Yaya" McBride speaking as a panelist at an education leadership panel.

Why Yaya + Casey?

Yaya brings decades of experience across education, leadership, wellness, entrepreneurship, community and large-scale live experiences, including speaking and facilitating for audiences of thousands.

Her work has reached tens of thousands of people across industries and environments.

Casey brings thousands of hours of focused individual coaching and behavioral work with executives, entrepreneurs, business owners and high performers, with 7,000+ individual coaching sessions and counting.

Yayasees the room.
Caseysees the individual.

That difference is the strength of McBride SOMOS.

Yaya and Casey McBride standing back to back with arms crossed, smiling.

How long is a session?

Yaya’s resilience and collective experiences typically run 45–60 minutes.

Experiences incorporating Casey’s individual integration are customized based on the organization’s goals, audience and schedule.

Executive integration: two focused 30-minute sessions per month can be added for leaders who want continued individual development.

Yaya and Casey McBride standing together outdoors, smiling.

Where do you work?

Based in the Triad region of North Carolina, McBride SOMOS works with organizations across the United States.

Available for:

  • Corporate events
  • Leadership retreats
  • Company meetings
  • Executive development
  • Employee development programs
  • Team gatherings
  • Organizational culture initiatives
Yaya with a corporate training team in Peru.

Bring McBride SOMOS to your team.

Your people are not separate from your organization’s mission. They are the ones carrying it.

Give them an experience designed to strengthen the human beings at the core of the work.

Start with a Discovery Call with Yaya.

McBride SOMOS
Two perspectives. One mission.
Stronger people build stronger organizations.