The McBride Experience · For corporate & nonprofit teams
McBride SOMOS creates immersive experiences that help organizations reconnect people with resilience, belonging, agency and possibility.
Yaya opens the room. Casey helps people go deeper.
Spoken & featured in
Two perspectives. One mission.
Stronger people. Stronger organizations.
McBride SOMOS helps organizations develop the people at the core of their mission.
Yaya McBride
Yaya creates collective experiences that activate connection, perspective, resilience and possibility across the room.
Casey McBride
Casey creates focused integration that helps leaders examine behavior, decision-making, standards, communication and performance at the individual level.
Together
We connect the collective experience to the individual growth that makes organizational change possible.
Our 3-step model
We learn what your organization is navigating, what your people need, and what outcome you want the experience to create.
Yaya activates the collective experience. Casey integrates focused attention for growth at the core. Your people don’t just hear another keynote or sit through another training. They experience reflection, connection and practical application.
Participants leave with greater awareness of how they respond under pressure, communicate, make decisions, navigate change and lead themselves and others.
For executives who want continued integration, Casey can also provide two focused 30-minute sessions each month to keep individual leadership development connected to the organization’s larger goals.
A live, immersive leadership development and organizational growth experience led by Yaya and Casey McBride.
Yaya opens the collective experience.
Casey creates focused space for individual reflection, accountability and action.
The result is an experience people can actually carry back into their work.

Corporate teams, nonprofit organizations, executives, entrepreneurs, school and education leaders, and organizations navigating growth or change.
The experience can support:

People learn to:
Most importantly, they leave with something they can use.

Yaya brings decades of experience across education, leadership, wellness, entrepreneurship, community and large-scale live experiences, including speaking and facilitating for audiences of thousands.
Her work has reached tens of thousands of people across industries and environments.
Casey brings thousands of hours of focused individual coaching and behavioral work with executives, entrepreneurs, business owners and high performers, with 7,000+ individual coaching sessions and counting.
That difference is the strength of McBride SOMOS.

Yaya’s resilience and collective experiences typically run 45–60 minutes.
Experiences incorporating Casey’s individual integration are customized based on the organization’s goals, audience and schedule.
Executive integration: two focused 30-minute sessions per month can be added for leaders who want continued individual development.

Based in the Triad region of North Carolina, McBride SOMOS works with organizations across the United States.
Available for:

Your people are not separate from your organization’s mission. They are the ones carrying it.
Give them an experience designed to strengthen the human beings at the core of the work.
Start with a Discovery Call with Yaya.
McBride SOMOS
Two perspectives. One mission.
Stronger people build stronger organizations.